At only 19 years of age Nelson Balaban has already done what a lot of designers find extremely difficult to do, set up a good client base and get hired for commissions. Nelson has a strong hunger to surpass himself and explore the vast world of design. "Learning is never enough" he says, showing his true dedication to his art. In this interview, Nelson will share some of his insight on attracting clients and what designers should focus on!
1. Welcome to Psdtuts+, please introduce yourself. Could you tell us where you're from and how you got started in the field?
I'm Nelson Balaban, 19 years old, born and raised in Curitiba Southern Brazil. Everything started from childhood... I've always been a fan of logos and illustrated books. When I discovered the internet at the age of 8, I was amazed by the graphics, typography (even though I didn't know what typography was) and the basic design every major website used to have. When I was 12, I discovered Corel Draw and Photoshop, that's right when everything started.
2. You describe yourself as a self taught designer, but since you are only 19 and you still have a lot of time in front of you, do you plan on going to a design school to further hone and improve your skills? If not then why?
Yes I do. Learning is never enough. I'm exploring the graphic design and illustration field now, but there is still so much to discover... I think that having a solid artistic background is very important so you can head towards different ways - I love motion graphics and anything built by processing. These are two fields I want to explore.
3. For the past year the majority of your art has been strictly commissions by different clients, why did you choose to go in this direction apposed to designing for your own enjoyment.
I didn't really choose to go in this direction, it has been flowing naturally ever since I had my first portfolio online. I've been living on my own since 17, and doing what I like has been a great solution to get the bills paid.
I've been learning so much from working on my own, by dealing with clients... and still got time to make experiments and participate in exhibitions. I've got nothing to complain about it. Everyday I have a bigger giant to defeat, and that keeps pushing me more and more.
4. You have been extremely successful in attracting a large amount of prestigious clients such as "MTV" and "Oakley." Could you explain to us what it took to get those clients.
All I can say is: things come naturally... All in all, it's a different mission to accomplish, no matter which big brand of the moment you're dealing with, the job has to be done the best way possible. Big or small, the client always has a brief and the numbers to reach. Honestly, I've been argued lately about how I got to work for such clients, and the answer remains the same.
It's your job to get your face around so people can see you're doing something. Self-criticism must not be bigger than self-confidence. Magazine features, news portals, there are infinite ways to show your work out there. It's not only important for the ones who want to get commissions; it's also important to get feedback and improve yourself as an artist and professional.
5. You recently collaborated with Josh Vanover aka SPACEKNUCKLE. Can you walk us through the process to create this brilliant design. Also give us the back story or meaning to this piece.Well, by that time of "Idio", one of the latest DepthCore releases, Josh and I decided to collaborate for on a specific theme. We aimed to create something that represented an individual world, a type-based illustration that involved elements related to someone's interests and secrets being controlled by a bigger something. The process was somewhat a conversation between us, round by round being completed by different elements.
6. Out of all the advertisements you had to create which one would you call your favorite and why? Also, could you give is a brief look into how you created it.The one for Oakley, I guess. I love to play with typography, and the client let me do whatever I felt right for the project.
7. Since much of your latest work has been commissions, do you plan on opening up a studio that specializes in advertisements for companies? Or do you plan to continue working by yourself in the future?I think that there's a lot to learn and experience, before being able to lead a team and resolve client's problems working in the advertising field. I don't want to bound myself within the illustration field... as I said before, I'm eager to evolve.
Art and design are limitless. They can be useful for so many mediums, advertising is just one of them. But setting up my own studio is one of my final objectives, that's for sure - being able to collaborate with talented and highly competent people is something I definitely aim for.
8. Thanks again for providing Psdtuts+ with this opportunity to interview you. Any final thoughts for our readers?Why thank you, it was my pleasure. Final thoughts? Less work, more fun :)
Where to find Nelson on the Web
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User Comments
( ADD YOURS )Zik June 20th
Very nice ! Thanks for sharing !
( )Adi N. June 20th
Amazing..!
( )joe.laban June 20th
aahh, the mix of psychedelic colors…i’ve been doin’ this for the last three months, i think that will be “going on” for the next few months ahead…
nice job, nelson…keep on…
( )Caroline Schnapp June 20th
Something else: That Flash site that Nelson uses for his portfolio is badly put together…
1) Why the splash page to be ‘let in’? Useless.
( )2) It’s not obvious how we get to see the work.
3) When we expand one of the 2 subcategories on the left to browse through projects (finally!) part of the expanded links become off-limits, you can’t scroll to them. So part of the work can’t be seen.
Simona June 21st
where do you see flash???
( )lawrence77 June 21st
i think its this….
http://www.xtrabold.net
Simona June 21st
this is not build with flash, it’s javascript!
Caroline Schnapp June 22nd
I assumed it was Flash because it uses a ’splash’ screen and the left-hand side gets hidden when expanded.
It’s using frames, that’s as far as I am willing to investigate the source.
Daniel June 23rd
If your going to bash a 19-year old prodigy I hope you can back it up with your own work.
snnaqvi June 20th
Very nice
( )Logofi June 20th
Wow, I really like his works! Thanks for sharing.
Cheers,
( )Aloke
Nikhil June 20th
Great Interview & Nice Work
( )lawrence77 June 20th
19 years only….. :shocked:
and i like the soho design and the colors he used….
Nice work indeed……………
( )Saro June 20th
King!
( )dan June 20th
talented kid. all the best for the future.
( )mateo85 June 20th
Absolutely outstanding works
( )Trev June 20th
Speechless.
( )Diego SA June 20th
Excellent, and I’m happy the brazilian designers are getting known worldwide!
( )Melody June 21st
I really like requiem…seems like a lot more international designers are getting amazing work/features..
Definitely agree though that self confidence needs to be bigger than self criticism, or else you become one of those people ridden with excuses for why you haven’t obtained “success” yet..
( )Lucas Loyola June 21st
Is good to see a Brazilian designer here.
( )Congratz boy, nice jobs.
Uribaani June 21st
Just added this guy to my ‘watch list’. Awesome works.
( )mosskat June 21st
Hehe, gives me hope!!
( )floral June 21st
Really Very NICE !!!!
Thanks…………..
( )Gareth Hardy June 21st
great to hear from such a talented young designer
( )Lorenzo June 21st
wow! i’m 19 but i’m still striving to get there.
totally inspiring!
( )Sabu George June 21st
Cool and great works! Thanks for putting it : ).
( )b June 21st
hey good tut i’m looking for some constructuctive positive feedback for my projects many of which are tuts from here
please feel free to check out http://www.flickr.com/photos/digitallightempire/
hope this is alright with admin \sean hodges and co thanks
( )Designer Forum June 21st
I was just looking and looking and got stumped out, where do you gets so far great imagination, agh so nice.. The most wonderful thing is you create such a thing which is unbelievable especially for me.. i cant imagine like this. Great work and good luck
( )arnold June 21st
nice work!,now I envy this guy…
( )Nelson June 21st
Thank you so much people
( )arnoldc June 24th
youre awesome!
( )spidermonkey June 22nd
Sure is a talented guy! I hope that I can be even half as good as him in 2 years time
( )Daan June 22nd
Realy liked the soho design!
( )massafakka June 22nd
wow… hot one ^^and so young…hehe… love to see more of him in the future…
( )PLS CALL ME IF U OPEN UP YOUR STUDIO
Victoria Web June 22nd
Great interview and an impressive list of clients, the work is very intricate and detailed designed with precision.
( )bixma June 22nd
Great work buddy and you are inspiring lot of designers to do great work..keep going on…
( )flatau June 22nd
Congrats BroW!
( )Symon June 23rd
Very nice indeed. Thx.
( )Buzzlair Voufincci June 23rd
thanks for sharing. this guy should start his own advertising corporate company. wuuuuu.
( )tapsykretz June 24th
Wow…really great thnks
( )surendar June 26th
Amazing..!
Thanks for sharing…
( )Ha Nguyen June 26th
Awesome!! Just awesome!
( )Shin July 11th
very exceptional… well balance between the hip psychedelic mtv style to dark noir deep-purple-megadeth-escher composition.
i like
( )