Yesterday, on his blog, in an open letter to Adobe, National Association of Photoshop Professionals (NAPP) President, Scott Kelby asked Adobe to reconsider a new upgrade policy that took most Photoshop users by surprise. The new policy would force anyone using CS4 or earlier to upgrade to CS5 before they could qualify for upgrade pricing on the new version. Users who don’t own a copy of CS5 will have to pay full price for CS6.
In his letter Kelby calls the new policy "unfair" because they didn’t announce the change until the end of the product’s life-cycle, forcing many users to purchase CS5.5 for just a few months. He goes on to say:
"You’re kind of holding us hostage—–you’re making us buy something we don’t need now, just so we will still have the option to get something that we may want (CS6) when it is released without buying it all over again from scratch. You’re playing hardball with your customers—either upgrade twice or you’re out. That’s not the Adobe we know."
A fairer option, Kelby says, would be to not start the policy yet, to start the new policy with CS7 and to make CS6 the transition version. That way, everyone is aware of the new policy up front, at the start of the product’s life cycle.
"That way, we’re not spending money just to spend more money again. Adobe, you can still have what you want—-you can still get everybody on the current version, but it gives us time to save, time to plan, and anybody still left behind at that point will have had more than fair warning," says Kelby.
Another option that Kelby offers is a tiered upgrade that rewards Adobe’s best customers by giving those who upgraded to the last version the best deal on the upgrade.
Kelby goes on to say that he fears that the new policy could force many users to abandon the product all together.
"I also know that the clearest message you can send any company is not to buy their product and I am not suggesting in any way that we intentionally don’t buy Adobe products, but I am afraid for many people, including many of the Photoshop users I represent, that will be the case. Photoshop CS4 will wind up being their last version of Photoshop ever, and I for one would hate to see that happen. I think that would be a lose/lose for everybody."
Adobe "can still fix this," he says, by making CS6 a transitional upgrade. With everyone knowing that after CS6, a new upgrade policy will be in place.
"That way you don’t leave anybody behind that wants to stay with you. Nobody can say you pulled a fast one on them at the last minute, or didn’t give them reasonable notice about the next upgrade. You never go wrong by doing the right thing," he says.
Your Say
What do you think about Adobe’s new upgrade policy? How will it affect your plans to upgrade to the next version?
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Come on! I teach Photoshop at a local Community College and many of my students cannot afford to even buy Photoshop to pursuit their artistic dreams, let alone upgrade every 6 months? I think Adobe is being ridiculous and greedy.
I could not agree more.
I fully agree.
Adobe earns more than enough money and I doubt this new strategy will increase their income very much. But instead it will snub many customers. I guess with this upgrade policy they will successfully increase the market share of illegal copies.
The creative suite is already expensive enough because there is no competing product and now it’ll become even more expensive. That’s what monopolists can do.
Adobe, think before posting stuff on the Internet!
I totally agree. Just because they essentially have a monopoly doesn’t mean it’s right to bully their customers.
well, it worked for Apple…
+1 , like Apple ….
cs4 is probebly my last adobe prodact.
This plan seems to be demanding too much of the consumer. I can only imagine that the most likely course of action from the proposed plan would be a significant increase in pirated software.
First, thank you for the post. I had no idea anyone was going to bat for us ‘little’ people. I can’t read it all! But, I do try! You guys keep your pulse on these things, so, I trust I can find the most important news here.
Then, I would say that Scott had an awesome response. I’m glad Scott did this, since, Adobe might read his letter and not my two cents worth that is most likely buried under stacks of others. He hit on the key points and offered viable alternatives for Adobe, while speaking for the masses of us who barely scraped by purchasing ANY version. However, I honestly can’t see a corporation like Adobe pulling back and saying, yes, you are right! But, who knows?
Being in a position as he is, acting on behalf of many PS users, hopefully, Adobe will listen and find a solution and still be able to ‘save face’. Like, fire some ‘token’ employee who ‘came up with this hair-brained idea’ and then claim he/she did it all on their own, without prior approval. LOL
Keep doing what ya do ’cause ya do it so well!
Su
I sincerely hope he can get Adobe’s attention. One thing YOU CANNOT do in business is change the rules underway. Upfront, yes. Underway, come on.
Adobe is just begging users to switch to pirated software with this kind of ridiculous upgrade policy. I felt like raging so hard after reading the new policy.
Exhibit A.
Every single other piece of software I own is legit — except Adobe products.
And every story like this that pops up (and this isn’t the first) justifies my actions to myself, and negates any pang of guilt I may have had.
First you extort the industry you “serve” for huge sums of money in exchange for bug ridden software that you refuse to fix. Now you pull an “oh, by the way…” to bleed even more money at the worst possible time economically while many businesses are struggling just to hand out paychecks.
Yes, there are alternatives out there. But if you work in any sort of collaborative setting, it is virtually impossible to do your job without having to open an Adobe file on a regular basis. But they already know that — obviously.
At my previous workplace we skipped CS4 because it was such a piece of crap. At my current work we upgrade if there is a real need for it. You’d think that it’s beneficial for Adobe to have as many users as possible upgrading to the latest and greatest because it means less support needed for the old versions.
If Adobe truly wants our money, they need to step up their game. I don’t want programs riddled with cryptic error messages popping up randomly, sloppy UI design with 20 different sliders, everything positioned poorly, terrible font rendering in places etc. Mac software that goes against every usability convention of OSX. It’s like they have people who can make great algorithms but the worst UI developers.
Oh and they need to start treating non-US folks fairly. Did you know that Photoshop and other Adobe software costs about 30% more (and that is BEFORE you add VAT etc) for Europeans, even from Adobe’s own webstore! Adobe to date has not given a valid reason for this discrepancy.
Also I hate that we Europeans have to pay more for the fukin same software, without any reason!?
Anyway if you are a little company you can buy it on ebay for a fairer price.
A single reason I can think of is they have to translate the software, but who uses local-translation software anyway.. the translation of most tools is just silly if you think about it. Almost reads like kids-talk and support is almost non-existing when you need to look something up on the internet about a certain error message in your native language.
We europeans sure as hell can use your English Software just fine thanks Adobe. Stop charging us so much extra for it!
not only 30%, it extremly depends on the country inside europe and the package itself..
there are some countries, they pay nearly double or tripple the price as it is in the us, without vat ;)
I think Adobe forget that a lot of people use Photoshop as a hobby. I am a pensioner who is very interested in photography and Photoshop, it took me several years to save for CS4 and I cannot afford any upgrades. If you sue Photoshop to make money or earn your living then maybe there is some justification but for others this is just a ripoff.
We will see more illegal download, is that what you wont Adobe? In this days every one could close an eye..
And if someone ask them: “What are you using?” – GIMP
We cannot pay pay pay and pay, for stra-payed algorithms that are the same in each Photoshop.. New functionality could be easily added by plug-ins, and people pay just this new plugins..
Now if Tuts+ and others would weigh in on this maybe Adobe will finally listen. (Maybe I could also get a response to that support ticket I sent Adobe 6 months ago too).
I totally agree and support the idea what Scott is going on about. It’s almost like coming to shop to get a bag of chips due to the poster on the window which stated that it was only $1.99, but once you purchased your portion of chips, all of the sudden you get charged at $4.99 I DONT THINK Too MANY PEOPLE WOULD RETURN TO THAT CHIPPERY
An unbelieveable level of greed when the world is in such an awful economic state…Adobe are gonna loose alot of paying customers. Maybe their competitors will see this as a perfect time to gain annoyed Adobe customers.
Adobe has proven once again to me, with their over-priced software and greedy tactics, that it is time to look into cheaper alternatives. I know it won’t make a bit of difference to Adobe, but I have principles. $700 for a piece of software is ridiculous to begin with, I wonder when or if ever there will be a time where they even would consider DROPPING their prices. This only reinforces my belief of “no.”
Well I pirate so either way is OK with me.
I work for a small FMCG design firm in Sydney, we have always version skipped as we cant justify the thousands in upgrade fees.
We manly use Photoshop and Illustrator. While I live some of the new feature and performance in Photoshop CS5 (coming from CS3), Illustrator remains a piece of junk that crashes all day and runs like a dog.
The only reasons we really upgrade:
Move to CS1 as it supported OSX
Move to CS3 for Intel
Move to CS5 for 64bit
And we all got shafted on the last one, as it was only Photoshop.
If Adobe EVER ships a version of Illustrator that is “good” then I think we will buy all new Macs and extra copys of CSwhatever and stay there forever!
This is total blunder. Photoshop users cant be forced to buy a new version. if any one is happy with the current version then let it be so. a company cant force such a policy to their customers. there will be a bad impact on Adobe. there sale will surely fall down, and second thing customers will surely opt for some other image editing software.
I thought the Americans proved already that greed is not good by the recent financial crisis. Somebody at Adobe seems wanting to prove it again.
I take it positively, though. For a long time Photoshop and Illustrator were the only serious players on the market and I believe it left traces on the software and on the minds of the managers. Hopefully this will be a welcome impulse for other developers and companies whose full product prices can compete with the upgrade price of Adobe products. More competition will do us all good.
I wonder, who is the biggest customer group – large advertising agencies or personal and small businesses. I believe it’s the latter.
I for one is still on CS3.
Because I have a small business.
Because I am an European (Adobe has a really nice we-hate-europeans-penalty. Shame on you Adobe. Shame I say).
Because I generally think Adobe releases upgrades too often just to make more money.
I mean, come on, users do not gain that much money making innovative value from upgrades compared to what they actually pay.
I’ve been saying this for years, although not condoning it, I understand why so many use CS pirate copies.
This, Adobe, is no less than a stickup.
Pure greed, the software might be market leading right now but if they keep ripping people off like this they won’t stay there for long. People will not break into this sector if they cannot afford the software, if no one can afford to use it nobody will. Its not rocket science really is it!
Thats why i love opensource
I couldn’t agree more, the Creative Suites cost enough as it is on an upgrade path, many larger businesses may enforce a cyclic upgrade path that maybe 2,3,4 + years between upgrades, this is damaging for them, costing them more because they have chosen a conservative budget on software spending.
I would prefer to see the current upgrade from 2 previous version rule remain, or at a push a staggered upgrade pricing model such as:
-1 version upgrade @ 70% discount ,
-2 versions upgrade @ 50% discount,
anything older @ 25% discount,
and a full price for new customers.
By pricing customers out of the market Adobe will only force them to download pirated versions, ultimately resulting in lower revenue, whoever comes up with these crazy business strategies @ Adobe…. you’re fired!
Maybe CS6 has software dependencies that CS4 can’t meet because they were introduced in CS5. Therefore it’s a “real” requirement to upgrade to CS5 first. My point is that maybe they are not pushing you around with their policies out of pure evil.
In any case, the customers set the price in a free market. If you think that the price of the upgrades or the full product is too high then don’t pay it, that’s your choice. If you value their product so much that you NEED to have their latest version then pay for it and don’t complain.
While I understand your point about if you value the software, then buy it, which sets the price, with Adobe you have the problem of so many people only having them as an option.
Also, an update should be able to install any missing components anyway. It is not possible to have a technical limitation in this way. The upgrade packages contain the full code for the new software, it does not have to rely on previous install.
I totally agree with what described by NAPP President, Scott Kelby. Currently I am using PS CS3 on 1.6 Ghz PC but if Adobe forcefully try to switch me on to CS5, I will not be able to install/use PS CS5 unless and until I upgrade my PC as per the system requirement of CS5 as well as purchase certain graphic cards.
So, in my opinion, Adobe should reconsider their upgrade policy and don’t try to force their customers to accept their new policy otherwise they would loose many of us from future use of Photoshop.
FOR SHAMEEEEEEEEEEEE!!!!!!!!!!!!!!!!!!
GREEDY GREEDY GREEDY GREEDY GREEDY !!!!!!!!!!!!!!!!! And great way to get the public opinion against you…
Merry Christmas to you, too, Adobe!!!!
I’m not surprise. Adobe is now alone on the place.
And they could choice what price they want. And the quality is going down.
I’m really disappointed, and my compagny will not buy this new version. I’m in freelance, i’ve a job in a compagny, I need to paid for bank who don’t know how to use money. and i’m in Europe and Adobe hate Europe so we paid 30% more than states. and i buy upgrade for the price of the licence in the states, and now we need to buy all version.
Know i’ve, to go on freeware like gimp and inkscape, the creative suite of the future.
avarice is the root of all evils.
If they don’t care at users, and just want to make business, they’ll loose everything
If Adobe does that to me, my next shopping experience for Adobe products will be at Torrent malls.
wtf? i dont have the money for upgrade right now.
i have cs4 and i want to wait until the cs6 release and then to do the upgrade.
adobe force me to pay money i dont have if i want to continue use their softwares in the future.
i decide im not gonna buy it.
i will download a pirate copy from now on!!!
we (adobe costumers, small freelancers businesses that struggle to make some money ) all should!!!
***How is cs5.5? worth the download time?***
SHAME ON YOU ADOBE!!!
As much as i love adobe products, i hate the choices they are making…
Maybe it’s time to make a switch and let the greedy tits go F**** them self.
So Gimp for photo editing, Inkscape for vector, FDT5 for as3, Komodo Edit for html
well i just saved my self some money there.
Goodbye Adobe it was fun 1998-2011, i might come back if you change your strategies, and start paying attention to your users and the community, but that chance is slim to none!
I own CS5.5 but I’m totally able to build contemporary website in CS2 with almost 0 issues. So yeah, they are not going to get my money this time. I hope they get “Netflix Syndrome” from this and learn the lesson hard way.
Follow-up on my post: This is perfect time for someone to step-up and create some competition here. We already have alternatives from Apple for video, there are some great Dreamweaver alternatives like Sublime and Coda, so now all we need is good photo editor. If someone make one, and add support for psd, Adobe will start rethinking their policy. Their products were always overpriced, it’s time for bubble to burst.
@Giuliano “Their products were always overpriced…” Not entirely true, I remember back in the days when InDesign came along and just beat the crap out of industry standard Quark Xpress. An entire industry had a jaw-dropping revelation as to how this was possible to a fraction of the price – approx. $250 in Europe. Since then the price of course has increased – as it should up to a point.
It seems history may repeat it self. Or not. That is if Adobe has learned something from it.
Hey Giuliano
here comes the competition
http://www.pixelmator.com/
@Rossi – I agree. I was speaking more in general. Once they killed competition true price was applied.
@Kristian – Looks good. Mac only unfortunately.
I’ve been upgrading every other version as that’s all I can afford. I think Adobe should have said something earlier. If that is the case then CS4 was the last version I’ll buy. It’s pure greed on Adobe’s part.
And they always wonder why do people turn to pirate solutions…
Beside, there is no points of buying the software. Instead you can purchase a moth to month or one year subscription. It will cost you less then always upgrading to the newest version.
I’m done…
I upgraded to CS5 from CS2 earlier this year cause I had a few coupons for Staples and I got a better price than if I bought from Adobe using the NAPP discount. So I was able to swing it AND feel like I got a bargain!!!
I don’t even want to go into the fact that Adobe lied to me about the cutoff date to upgrade to CS4 and get CS5 free. That’s yet another story.
Adobe WOULD NOT let me upgrade my Dreamweaver to Dreamweaver CS5 standalone “even though” I had the last version of Dreamweaver that COULD BE upgraded to Dreamweaver CS5. Because I have the suite of my older version of Dreamweaver, Adobe said I MUST buy the Dreamweaver CS Suite or whatever it is called. NO WAY!!! I DO NOT use the other programs. Then they said: “You can buy the Dreamweaver CS “standalone” for hundreds of dollars more than the upgrade price! NO to that too. So I stay as Dreamweaver Studio 8 FOREVER!!!
I will NOT upgrade to Photoshop CS6 “just because” Adobe or anyone else says I have to. I refuse to be ripped off! In this life we are ripped off daily by those we elect, this is one time WE DO NOT have to be ripped off! It is OUR choice NOT TO BUY!!!
Adobe also gives a bad deal to its customers in UK charging us almost double what people in US pay – when queried we were told this is for administrative costs!!
Yes, being a hostage isn’t nice. Dear Adobe, do you like shooting at your feet so much?
As a teacher, Leader in Technology for my District and a creative person I’m insulted by Adobe’s new policy.
I teach students in a High School Setting. I teach at a blue ribbon school. I teach at one of the best High Schools in the country. There is no way in hell that even as good as our school is and as large as our district is that the BIG WIGS in our district will allow us to upgrade from CS4 only to upgrade to CS6 in less than a year. Even If we had known about the upgrade, last year our district is so strapped for funds that they will not upgrade and simply use what we have. It took my district 5 years to upgrade to 2007.
On the one hand it makes sense to upgrade because of new features and new technologies, however for Adobe to say that we will no longer support anything past 2 versions is ridiculous. Microsoft took almost 10 years before they “tried” that and then quickly realized that there are still alot of people who use older versions. Now they still allow you to “save as” a previous version.
A better alternative would be to include the upgrade policy that was mentioned by President, Scott Kelby and in addition continue to support older versions atleast back through cs1 or cs 2. But also allow individuals to save all the way back to the 1st versions of the software. Even their own product Acrobat reader allows you to save back to version 4 and we are on 11 or 12 of that right now.
Adobe is testing and trying a new strategy. When it doesn’t work because the people don’t purchase, they’ll change their tune.
They way I see it, users of Adobe products will have 2 options purchase or pirate.
If Adobe drop the price to a reasonable amount, everybody can afford it!
I have been holding on CS3 version of Illustrator, Photoshop, InDesign — and an aging Acrobat 8 — rather relieved I squeaked through a recent OS upgrade to Lion. My Dreamweaver CS3 I sold a few months back in an unnecessarily complex and error-ridden process while trying to dot all Adobe’s “i”s and cross all their “t”s.
My goal is to move entirely to independent applications, though I’ve not had time yet to retrain my workflow and familiarize myself. (Pixelmator or Aperture for raster; ArtBoard for vector; SketchBookPro in there somewhere.)
I take someone’s point about Apple, except that it was I think $29 for the last OS upgrade and it (pardon the phrase) just works. I doubt I’ll be Adobe’s customer again.
I recall running to InDesign from $600-700 investment in QuarkXPress because that company’d become unresponsive (long delay in OS compatibility), overpriced, bloated, and certain they were the only game in town. Perhaps Adobe could take a moment to reflect.
Thanks to Kelby for making a move on this!!!
Is it just me, but it seems like every time I turn around Adobe is doing something to benefit their bottom line? More so than other companies, plus they really have been moving in that me first direction for a while.
How many of us would find it a real pain in the A to do our work without our Adobe products? But I suppose we all could go elsewhere if they continue with our ways.
Maybe we could all come together as a group and pull a temporary boycott on purchasing from them? That would help to wake them up!
They should team up with Google and they can both “Do No Evil” together (sarcastic!)
I’m the owner of a website development firm that has been in business successfully since 2000. For the past decade+, we’ve always used Adobe’s products and CS suites, along with MS products and an arsenal of various other software products. But in the past decade, we’ve witnessed Adobe release buggy products that were overpriced, as well as changes to their upgrade policies that became more and more unreasonable.
I’m still sore from having bought Adobe’s Web Collection in year 2000, for about $1500-2000, when I started my web development firm. Why sore? A couple+ years later, I discovered the AWC had been discontinued, and no upgrade path to a CS suite was offered (or at least offered at an economical upgrade price). Anyone holding AWC was SOL and left holding a very expensive bag. That was BS!
Eventually, we bought CS4 at a great price from an independent retailer. I considered CS5, but the bang for the buck just wasn’t there. The plan was to upgrade to CS6 or 7, but with this new upgrade policy, we’ll convert to a competitor’s product for a better price. There are many competing products out there now. They may not have the prestige of Adobe products, but when they can do just about anything that a CS suite can do, at a much better price, wise cost analysis will win the situation. (Example: Microsoft’s Expression Design handles PSD files).
When other products, like full operating system, office suites, or upgrades, cost anywhere from free to a couple hundred bucks, there is no reason why an Adobe graphics suite or singular product, full or upgrade, with their constant and unresolved bugginess, and inefficient UI, should cost several hundred to a couple thousand or more. No way.
Back in the day, if you owned a software product, an upgrade to a current version was reasonably priced, no matter how old the version you had was. There was respect and consideration for the loyalty a customer showed by continuing to purchase a company’s software. Today, with many companies, including Adobe, that loyalty to the customer is gone. Everyone is out to screw the customer and nickel & dime them for every cent they can get, while providing lower customer satisfaction, outsourcing of customer service and other jobs to overseas and incompetent operations, and typically providing a product that is not been properly quality tested before release.
Bank of America, Netflix, and other companies try this game and the customers push back, either cancelling their accounts or going to competitors. That’s the beauty of a free-market economy…if you screw your customers, are unreasonable and overpriced, or provide an inferior product, you evolve yourself out of existence, allowing new companies to rise and fill the gap and beat you at your own game. In just the past decade, we’ve seen this happen numerous times…with car companies, web browsers, search engines, banks, Internet retailers, etc. A few years ago, who would have thought Amazon could challenge the once mighty retailers like Sears, JCP, Borders Books, and so on and on and on.
Unless Adobe aborts this new upgrade policy and writes a new upgrade policy that makes sense and respects the loyalty of their longtime and new customers, we will not be upgrading to, or purchasing, any further Adobe products.
Thank you for your time reading this and to everyone, have a Happy Thanksgiving, a Merry Christmas and a Happy New Year.
get the online subscription Adobe has every suite as an online subscription that you pay the same price every month even when they upgrade the software. much better solution than paying the bulk price and then getting screwed when you need to upgrade. I this is what they want and to tell you the truth I think its a great solution. Its alot easier to justify the price when you are paying monthly. Just saying….
maybe theyre worried they’ll lose money when people finally ditch flash and move over into jquery/html 5?
I don’t think Adobe will listen to letters like this. They know they’re the only possible solution for majority of companies, freelancers, and so on… They don’t need to change their policy, because they know sooner or later we will buy a new version of CS anyway. So why bother? As somebody has mentioned here, they’re monopolists and we can’t do anything about it.
Hello, Corel? You still here? Mind if I use your photo editor? Yeah that other thing I was interested in turned out to be a golddigger…
Try buying Adobe products here in New Zealand. Adobe geo-fence their USA online store forcing us to buy through Australia costing over US$100 more, for the upgrade to PSCS5, than what I could have purchased it for direct from the US Adobe store.
However I was able to buy through the B&H Photography shop and even with the US$50 shipping fee I was able to purchase it for less than Adobe’s so called price reduction sale!
This will be the last Photoshop I will upgrade to as I now use Lightroom for my photography.
I only upgraded so that I could have a 64bit version with the display enhancements.
i’ve once bought cs3 design premium, here in europe, it was nearly 2800euro!
After 3 installations, (1 windows update, 1 hd defect and one complete reinstallation) i got the message, my key is no longer availble..
100 Support Tickets to Adobe, 20 Phones and no help, no new keys.. What should i say..
I will never throw my money out of my window for such a stupid company.
For a software at this price level, you should have a life time update guarantee inclusive the right to use it on any plattform you have! Mac and PC!
The price in US is mostly fine, but the cost here in some european countries are just not normal.
1-4 monthly salary depending on the country, this is sick!
Please do everything in your power (you, people who have power) to make sure this doesn’t go through. I have CS3 at home, as I’ve been waiting and saving to upgrade from that to CS6, I know it’s getting outdated. That was my plan though, I can’t afford to do it all the time. I can’t afford two upgrades. Who do these people think they are thinking we can afford to pay all over again from scratch?
Thanks,
Brandon Wiebe
Graphic Designer
It’s a joke.. just a big company getting greedy. It’s pricey as it is, most small companies can’t afford this sort of extra cash in tough times. Bad move.
Come-on adobe I’ve been with you guys for many many years (and hung out with a few of you guys too)
and I’ve been with Pixologic ( ZBursh 3d Sculpting Prg.) for a long time too, and when they have an upgrade heres what they email there users
On behalf of the entire Pixologic Team, we would like to thank you for being valued members of our community. It is the enthusiasm and support of our users that drives us to constantly push the limits of computer art and even redefine what digital modeling is.
We are excited to be able to provide ZBrush 4R2b to you as a free upgrade.
and a few weeks later
We weren’t done! Pixologic is pleased to announce the upcoming release of ZBrush 4R3. This update includes new features and expands the features introduced in previous versions.
We know everyone will enjoy this newest release, and all of the enhancements and features we’ve packed inside. We look forward to seeing the dynamic ways, each of you will make use of these new capabilities.
It will be a free update for all registered users. Bingo!
and ya know guys, Pixologic has been taking care of there Users like this for years
so comon Adobe get with it, stop the bullshit and help the people that use your software and stop being the tuff guy already willya geeesee.