Here at Envato we have what we call ‘the Incubator’. It’s a part of the business that has a limited flow of money where we experiment with new sites and give things a try, even if it doesn’t look like they have much chance of actually generating any revenue.
And I have the great fortune to be in charge of the Incubator, which is good because I spend most of my free time scheming up new site designs and ideas for sites anyway. Some of which are pretty dumb, but some of which turn out really well!
The TUTS sites that are now so popular, once began life in the Incubator, where they spent some 9 months losing money while we tried to figure out how to give them legs. These days, the TUTS sites are turning a profit, which means we’ve now got a very talented TUTS Manager, have been able to launch more sites and are busily working to improve and expand further. It also means that TUTS recently got the boot out of the Incubator!
Along with our marketplaces (FlashDen, AudioJungle, and ThemeForest), TUTS is now a full division of our business. Of course that means one very important thing – there’s a big empty space in the Incubator!
The Creattica Project
So the Incubator is now working away on a new project called Creattica. It’s a big plan that probably will be a big hole in the ground for us to throw money into, but boy it’s going to be really, really cool. I don’t want to give away too many details, but in the long run the site will become a big creative portal site.
We’re launching the project piece by piece, the first of which is a simple creative news blog called Creattica Daily:
Creattica Daily quietly went live last Wednesday (on my birthday!) and is a frequently updated site of news and links about design and creativity. It’s being written by the fabulous Niki Brown of Design’o'Blog and myself, and this Wednesday we have a new weekly comic strip debuting by NC Winters who draws the Freelance Freedom comics on FSw.
Coming Next: Creattica Sessions
The next site release in the Creattica project is going to be one that I know PSDTUTS readers will enjoy. It’s a sort of Creative TUTS, and will aim to teach different types of design skills with tutorials, articles, community projects and more. It’s an ambitious project, so it’ll be a couple more months of planning before we can release it, but you’ll hear about it here and on Creattica Daily first!
In the meantime if design news is your cup of tea, pay a visit to Creattica Daily, bookmark it, subscribe to it, share it with your friends! Here at the Incubator we’ll be working hard to build this into something to blow off all your socks!
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By Collis
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OH MY DAYZ!
Seriously though, looks awesome.
Hehe Oba
Nice indeed
Thanks for this hehe
This sounds very attractive, looking forward to Creattica hatching…
Happy birthday for last Wednesday!
Thank you n_faiths! It was an awesome birthday, and I got to put up a new site as a birthday present from me to me
Meanwhiles I had never heard “Oh my dayz” before, Just looked it up in the urban dictionary
I’m going to start saying that all the time!
that looks sweet. i look forward to a creative news blog, and am REALLY excited bout the prospect of creative tuts, not necessarily designed for one particular program, but instead, creativity and design in general.
Collis is back with this awesome one…
But Collis where is the Birthday party man…
Anyway belated Birthday wishes.. “may GOD blesses you throughout your Lifetime”
In my language “இனிய பிறநà¯à®¨à®¾à®³à¯ வாழà¯à®¤à¯à®¤à¯à®•à¯à®•à®³à¯”
KEEP PSDTUTS UP…
I subscribed immediately to Creattica Daily and have loved every article since. Great job guys!
Congratz to the new site and to a successful creative network
You’re truly a good source of inspiration Collins, keep it up!
Awesome – just spent a good 20 minutes at Creatica and it looks great. Subscribed and looking forward to more like this from the Incubator. Also, I’m really enjoying the entire set of Envato sites now that everything has been taking off for the past few months… going all the way back to FSW though you’ve had high quality content – thanks for this great set of sites for creatives, we enjoy ‘em a lot!
Awesome!
You should make a VIDTUTS site, for video editing tutorials, video production tuts, and that kind if stuff. pretty please?
Really awesome!
Yah, and if your not too busy make a 3D TUTS site as well………..
Thanks for all the Envato sites, love em all.
3d tuts site! yeah!
I could write quite a few tuts, thats a fine idea.
Creattica is niiice. Another great site to add to the arsenal that is envato!!
Keep them coming (especially that wordpress book)
Cheers again!
did I hear 3D? That would be cooooool. And, congrats on the Creattica…love the way you guys think and work…
This one is another hit site i know it. you guys got a lot of idea.
Excellent stuff – looking forward to see what comes out of it.
Good luck!
Whatever happened to FLATUTS?
I thought you said you’ll promote Creattica the old fasion way
Congrats
Man, you are evolving so fast! Good luck running this website too!
@W1sh: FLATUTS is coming!!!
We’ve halted releasing new TUTS sites while we wait for this batch (vector, audio, net) to start paying for themselves. Currently PSDTUTS is still holdling the fort, but I think it won’t be long now, ads are starting to sell and VECTORTUTS just released a plus program. Soon hopefully!
This site is great, i cant wait to see any new stuff that you guys come up with!
Keep up the good work!!!
Hey Collis, if its not too much to ask… could you tell me which font you used for the “envato logotype”
Thanks a bunch!