Here at Envato we have what we call 'the Incubator'. It's a part of the business that has a limited flow of money where we experiment with new sites and give things a try, even if it doesn't look like they have much chance of actually generating any revenue.
And I have the great fortune to be in charge of the Incubator, which is good because I spend most of my free time scheming up new site designs and ideas for sites anyway. Some of which are pretty dumb, but some of which turn out really well!
The TUTS sites that are now so popular, once began life in the Incubator, where they spent some 9 months losing money while we tried to figure out how to give them legs. These days, the TUTS sites are turning a profit, which means we've now got a very talented TUTS Manager, have been able to launch more sites and are busily working to improve and expand further. It also means that TUTS recently got the boot out of the Incubator!
Along with our marketplaces (FlashDen, AudioJungle, and ThemeForest), TUTS is now a full division of our business. Of course that means one very important thing - there's a big empty space in the Incubator!
The Creattica Project
So the Incubator is now working away on a new project called Creattica. It's a big plan that probably will be a big hole in the ground for us to throw money into, but boy it's going to be really, really cool. I don't want to give away too many details, but in the long run the site will become a big creative portal site.
We're launching the project piece by piece, the first of which is a simple creative news blog called Creattica Daily:
Creattica Daily quietly went live last Wednesday (on my birthday!) and is a frequently updated site of news and links about design and creativity. It's being written by the fabulous Niki Brown of Design'o'Blog and myself, and this Wednesday we have a new weekly comic strip debuting by NC Winters who draws the Freelance Freedom comics on FSw.
Coming Next: Creattica Sessions
The next site release in the Creattica project is going to be one that I know PSDTUTS readers will enjoy. It's a sort of Creative TUTS, and will aim to teach different types of design skills with tutorials, articles, community projects and more. It's an ambitious project, so it'll be a couple more months of planning before we can release it, but you'll hear about it here and on Creattica Daily first!
In the meantime if design news is your cup of tea, pay a visit to Creattica Daily, bookmark it, subscribe to it, share it with your friends! Here at the Incubator we'll be working hard to build this into something to blow off all your socks!
Related Posts
Keep reading with more great tutorials and articles!
Enjoy this Post?
We'd love your vote!
Plus Members
Source Files, Bonus Tutorials and
More for $9 a month for all TUTS+
sites in one subscription.
User Comments
( ADD YOURS )Oba September 24th
OH MY DAYZ!
Seriously though, looks awesome.
( )hiperkarma September 24th
Hehe Oba
Nice indeed
( )Thanks for this hehe
n_faiths September 24th
This sounds very attractive, looking forward to Creattica hatching…
( )Happy birthday for last Wednesday!
Collis September 24th
Thank you n_faiths! It was an awesome birthday, and I got to put up a new site as a birthday present from me to me
( )Collis September 24th
Meanwhiles I had never heard “Oh my dayz” before, Just looked it up in the urban dictionary
I’m going to start saying that all the time!
( )Zach LeBar September 24th
that looks sweet. i look forward to a creative news blog, and am REALLY excited bout the prospect of creative tuts, not necessarily designed for one particular program, but instead, creativity and design in general.
( )Lawrence77 September 24th
Collis is back with this awesome one…
But Collis where is the Birthday party man…
Anyway belated Birthday wishes.. “may GOD blesses you throughout your Lifetime”
In my language “இனிய பிறநà¯à®¨à®¾à®³à¯ வாழà¯à®¤à¯à®¤à¯à®•à¯à®•à®³à¯”
KEEP PSDTUTS UP…
( )Niki Brown September 24th
( )Mike Rundle September 24th
I subscribed immediately to Creattica Daily and have loved every article since. Great job guys!
( )Mickel September 24th
Congratz to the new site and to a successful creative network
You’re truly a good source of inspiration Collins, keep it up!
( )Make Design, Not War September 24th
Awesome – just spent a good 20 minutes at Creatica and it looks great. Subscribed and looking forward to more like this from the Incubator. Also, I’m really enjoying the entire set of Envato sites now that everything has been taking off for the past few months… going all the way back to FSW though you’ve had high quality content – thanks for this great set of sites for creatives, we enjoy ‘em a lot!
( )Craigsnedeker September 24th
Awesome!
You should make a VIDTUTS site, for video editing tutorials, video production tuts, and that kind if stuff. pretty please?
( )BroOf September 24th
Really awesome!
( )kidlizard September 24th
Yah, and if your not too busy make a 3D TUTS site as well………..
Thanks for all the Envato sites, love em all.
( )Craigsnedeker September 24th
3d tuts site! yeah!
( )Craigsnedeker September 24th
I could write quite a few tuts, thats a fine idea.
( )mattems September 24th
Creattica is niiice. Another great site to add to the arsenal that is envato!!
Keep them coming (especially that wordpress book)
Cheers again!
( )Simona September 24th
did I hear 3D? That would be cooooool. And, congrats on the Creattica…love the way you guys think and work…
( )insic September 24th
This one is another hit site i know it. you guys got a lot of idea.
( )Shane September 24th
Excellent stuff – looking forward to see what comes out of it.
Good luck!
( )angeloff September 24th
Interesting
( )w1sh September 24th
Whatever happened to FLATUTS?
( )Alex Cohaniuc September 24th
I thought you said you’ll promote Creattica the old fasion way
( )eamejia September 25th
Congrats
( )Dainis Graveris September 25th
Man, you are evolving so fast! Good luck running this website too!
( )Collis September 26th
@W1sh: FLATUTS is coming!!!
We’ve halted releasing new TUTS sites while we wait for this batch (vector, audio, net) to start paying for themselves. Currently PSDTUTS is still holdling the fort, but I think it won’t be long now, ads are starting to sell and VECTORTUTS just released a plus program. Soon hopefully!
( )Mark September 27th
This site is great, i cant wait to see any new stuff that you guys come up with!
Keep up the good work!!!
( )Carlo April 29th
Hey Collis, if its not too much to ask… could you tell me which font you used for the “envato logotype”
Thanks a bunch!
( )