Let's design a mobile phone advertisement. It's inspired by mobile phone posters, billboard designs, and magazine advertisements. We'll be reviewing using Smart Filters and Objects in this tutorial, as well as multiple techniques to create this design.
Final Image Preview
Before we get started, let's take a look at the image we'll be creating. As always, the full Photoshop file is available via our PSDTUTS Plus membership.

Step 1
We start off by searching for a mobile phone image. Be sure it also has a flat background color. This can be found on stock sites like Stock.xchng. Other images you'll need for this tutorial: 1 | 2 | 3 | 4 | 5 | 6 | 7. There are also some brushes we'll be using in this tut: 1 | 2 | 3 | 4.
Once you've found a mobile phone image you like that has a big enough resolution, go to Photoshop and open a new document (Ctrl+N). Then choose a color for the background layer. I chose a light blue/grey (#cad6dd). Select the Ellipse Tool (U), and make an oval form with it. Then transform it over whole of the image.

Step 2
First, Right Click on the layer in the layers palette and then select Blending Options. Put the Fill Opacity on 0%. Press Gradient Overlay and put the Blend Mode on Overlay, Opacity on 45%. Make sure the gradient goes from White to Transparent. Then set the Style on Radial.

Step 3
Place the phone image into the document. Then use Free Transform (Ctrl+T) to fit the image in the document. Pick the Magic Wand Tool (W), and Click on the background color. Then press Add Layer Mask.
Step 4
Now that you've cut out the phone, turn the layer back on. Then go to Filter>Sharpen>Sharpen. Then go to Blending Options and add an Outer Glow. Also, put the Blend Mode on Overlay with an Opacity of 25%. Pick a color that you want to glow out of the phone. The size of the glow depends on the size of your document; I used 180px.

Step 5
Open your field of grass image. Drag it into the document on top of the phone image. If it's too big use Free Transform (Ctrl+T) to scale it down.
Add a Layer Mask to the layer. Make sure the mask is filled completely with black, set your foreground color on Black (D) and use the Paint Bucket(G) to fill the mask. Then pick a big Soft Brush (B), and paint white on the mask underneath the phone. Also, paint a bit of an overlap as well, as shown in the results below.

Step 6
Find yourself some beautiful flowers. Put them in the document. Then get rid of the background so you only keep the flowers. You can do this by giving it a Layer Mask, picking a Hard Brush (B), and then painting the background away.
Another option to remove the background is to use the Pen Tool (P). This tutorial shows you how it works in case you don't know it. If you're lucky and the image has a flat background color, then use the Magic Wand Tool (W), or Select>Color Range may be a good quick choice as well. Use the 'Blur Tool' (R) where you think it's needed to create more depth.


Step 7
Next go to Filter>Convert For Smart Filter. The mask will disappear, but you can still change the mask and image by double clicking the layers image found on the layer palette. Then Transform (Ctrl+T), and put it on the bottom of the phone. The magic of Smart Filters/Object is that you can always transform an image back to it's original size.
Now go to Filter>Sharpen>Sharpen. Do this twice. You'll see Sharpen two times in the layer palette. At the end of each Sharpen filter you see an icon with two arrows. Click on one of these and a box will pop up. Leave the Mode set to Normal, but put the Opacity at 50%. After hitting OK, the opacity of the second Sharpen filter will automatically be set at 50% as well, due to the awesomeness of Smart Filters.

Step 8
Next we'll change the blending options. For Outer Glow use a Blend Mode of Overlay and Opacity of 75%. Be sure to use a Black color. Note that the Size of 90px depends on what size you're working in on your document setup. For Color Overlay we want to give the flowers a red color. Set the Blend Mode on Overlay and the Opacity on 35%.


Step 9
Find yourself more flowers, plants, and other fun stuff. Then repeat the same process as used on the flower. I added two bunches of red flowers for the background flowers, and in the front some blue ones. I didn't convert them to Smart Filters, but rather sharpened them directly on the layer. It's best to only use Smart filters/objects when you're not sure of the size, filters, or when reusing multiple objects that you may change later. I also found a ladybug image and put it on one of the flowers.

Step 10
You can also do some fun stuff with cloud brushes and air balloons, put plants behind the phone, etc. Keep adding more images and details until you're happy with it!

Step 11
Now to add some brush work to the background. I used splatter brushes and vector brushes on the area behind the phone. Be sure to create new layers when you use brushes. Tip: Most brushes aren't really sharp, so I Sharpen them often.

Step 12
I also made my own brush to add the sparkly design to the screen. Pick the Brush Tool (B). Then go to Window>Brushes (F5). For the Brush Tip Shape pick a hard brush with a Diameter of 35px, Hardness of 35%, and the Spacing of 25%. Set Shape Dynamics to a Minimum Diameter 100%, Scattering, and Scatter of 600%. Set Other Dynamics to Opacity Jitter of 85%.

Step 13
Put the Opacity of the new brush on 45%. Then create a layer behind the phone layer, and you'll see you've got to click only once to get that sparkly effect. I used a white color for the brush and put the blending mode of the layer on Soft Light. I also created two other ones with colors of blue and red. I set the blending mode of their layers on Overlay.

Step 14
Almost finished! As you can see, on the finished advertisement I made some line design elements and placed them on the flowers. That was made with Illustrator. To do that let's open Illustrator. Then create a new document, it doesn't matter which size. Pick the Rectangle Tool(M) and black as your Fill. Leave the stroke set at None. Then make your screen entirely black. I do this because we'll be working with white lines.

Step 15
Grab your Line Segment Tool, and create a white line with 1pt stroke. This time use a Fill of None.

Step 16
Pick up the Pen Tool (P) and create a new Anchor in the middle of the line you just created. Use the Direct Selection Tool (A) to move the Anchor Point. Get the Convert Anchor Point Tool (Shift+C) and simply Click and drag your anchor point to another direction.

Step 17
Make another line the same way we just did in the step above.

Step 18
We'll be using the Blend Tool (W) for creating more lines between the two we just made. It's very simple, Click on the first line and then the second. You'll probably see there's only one line between the two you made.

Step 19
Let's correct that. Press Enter, while your Blend Tool is still on and the lines are still selected. A box will appear. Set the Spacing to Specified Steps of 25. And now you have a blended linear design element. Tip: You can play with your anchor points, use more than 2 lines, and experiment to get different looks.



Step 21
Copy (Ctrl+C) the lines, and Paste (Ctrl+V) them in Photoshop. A box will pop up. Choose Paste as a Smart Object.

Step 22
I also made them into brushes especially for this tutorial, so you can download these instead of creating your own shapes in Illustrator. Download them here. Put the line layers blend mode on Overlay. Then place them over the flowers. Make a Layer mask and where the lines stop, and use a Black Soft Brush to make it fade out.

Finishing Touches
Now let's add the final details. Create a title; I used Cicle font for this. Then add a logo for the mobile phone company. The final result is below.

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User Comments
( ADD YOURS )Wouter June 9th
Nice tut
( )PannonDesigner June 9th
Fantastic. I love it. Thank you very much.
( )Mac Tyler June 9th
Interesting effect!
( )Ruben June 9th
Interesting techniques, thanks for sharing Vincent!
( )Andrei Constantin June 9th
very nice idea, i like it
( )giackop June 9th
nice effect!! useful.. thanx
( )Panther June 9th
Awesome as usual!
( )Carlos June 9th
Very very veyr good tutorial. Loved it.
( )Headshot June 9th
Awesome Tutorial! As always!
( )Mark June 9th
Ur only 15!!!!!!!!!!! :O
( )Ben Griffiths June 9th
fantastic, thanks!
( )Kamel June 9th
and he is only 15 wow!
( )Constantin Potorac June 9th
Heh… Nice one. I also like mine.
( )godonholiday June 9th
Yeah great work! cool design and gives enough room to allow us to develop it further! well done mate!
( )Callum Martin June 9th
Brilliant! Thanks for a great tutorial , although I had to improvise slightly as I don’t own illustrator
( )Erika June 9th
Love to see such creativity from such a young talent!
( )Joefrey Mahusay June 9th
Awesome tutorial. I will try this one!
( )Danny June 9th
Wow I really like the end product!
( )Muffenz June 9th
You should send that to a phone compony
( )krashsquad June 9th
looks good. hope to see more of work soon.
( )Ariful Alam Khan June 9th
Nice tutorial, Thanks
( )Andrew June 9th
Nice tutorial, some nice techniques.
( )sizar June 9th
you may find this more interesting:
( )http://www.tutzor.com/index.php/2008/06/sleek-phone-advertisement-flyer/
Andrew D June 9th
Very nice, looks great
( )Arnaud Alves June 9th
Really cool !
( )David June 9th
oh nice, looks good.
( )BenRulz June 9th
great tut…. reminds me of the style of a DeviantArtist - Uribaani…. amazing stuff he has …
u can chk out his gallery on DeviantArt….–> http://www.uribaani.deviantart.com/
Thnks …keep tutorializing..!!
( )GonZo June 9th
nicely done.
( )ZaFaR June 9th
Nice tutorial, some nice techniques. I really like the end product!
( )Andrew Pryde June 9th
Very Nice!
Andrew
( )StuMcD June 9th
Nice tutorial, Vincent!
One question though - how was the ‘on screen’ graphic achieved? Those specular highlight hexagon shaped spots? By manipulating the brush you made for the ’sparkly spots’ for the background?
Thanks for the tute!
( )Shane June 9th
nice work - thanks for posting. Step 19’s particularly interesting
( )Monya June 9th
Great tutorial. Very useful. Thanks for sharing.
( )Lamin Barrow June 9th
Very nice. I believe i could use your clever technique to brush up an on going project.
( )m-be June 9th
Nice one Vini!
( )Adel June 9th
cool tut.
( )amazing techs.
thanks for that
Diesel June 9th
That’s a nice idea. I love your attention to detail, well done.
( )Skeku June 9th
Same author that made this?
http://texturadesign.org/seo-and-design/mobile-phone-advertisement-tutorial.html
( )Captain June 9th
Nice trick Buddy
( )b00m June 9th
clean and nice
( )Constantin Potorac June 9th
Auch… now this is serious…
I will let the team know
( )Constantin Potorac June 9th
Thank you Skeku for pointing this out.
( )D.T June 9th
Good techniques used. Excellent work!
( )Kevvang June 9th
Hollyyyy!! I always wanted to know how to make these ads
( )Enes Kaya June 9th
Yeah, this is really cool, and very useful. Thanks for sharing so much!
( )Htoo Tay Zar June 9th
Really Nice Design!! Let me say it’s “Awesome!!” =)
( )Salva June 10th
Skeku dando guerra…….. nice tut!!
( )Alex Beltechi June 10th
@ Skeku & Constantin: I’m not sure what’s going on. Who’s cheating on who? Another tutorial from that website that you just mentioned is actually one that belongs to Nick La - the facebook app. I think this is deeper than it seems… Most likely, this cellphone tutorial can also be found somewhere else other than texturadesign and psdtuts.
( )Skeku June 10th
I’m just asking
I can’t say if it’s a rip because I don’t know. But I saw this tutorial here and I remembered the link I’ve put.
( )ViniMan June 10th
@Skeku: I’m the original creator of this tutorial. You can check my Behance and my Deviantart account. There you’ll find the original Sony Ericsson version I made.
( )I had to change the mobile phone and logo for the tutorial. I don’t know how this person gets my tutorial, but as you can see it’s an unfinished version of it.
Michael June 10th
Interesting, and as it’s a weird Monday, let me point out that these types tutes can be valued not only for the compete package, bit for the intrinsic pieces parts.
Although it now seems like 60Minutes will be doing an expose on wanton MTU (multiplicitous tutorial usage), it was an interesting and enlightening read.
Thanks
( )Skeku June 10th
Roger! Congrats for your great tut ViniMan
( )Pravin Potdar June 10th
Very nice idea!!!!!
( )aGS June 10th
Very Cool!
I had liked very much to have my Mac and Photoshop to work with when I was 15…
I would love to know how you can afford Photoshop, Cinema 4D, Illustrator, etc…?!!! or you say you are 15 when in fact you are 40 haha LOL…. just a joke… please bring your work more often here.
aGS.
( )MD June 10th
This is so cool !
Thnx!
( )ZaFaR June 10th
Really Nice Design!! Let me say it’s “Awesome!!†=)
( )goldenthunder June 10th
good job. nice effect!
( )Goyo June 10th
Amazin tut, I already put what I did in the flick group!
( )eddy was here June 10th
my attempt
( )
eddy was here June 10th
http://www.flickr.com/photos/eddywashere/2565873842/
( )KASHIF RAHUL June 10th
Nice tut !specially the flower effect.
( )Eric June 10th
I found this google cached copy of the original tutorial posted on photoshopblog.net on 2/17/2008, but it has since been removed. There is a link to Vincent’s Deviantart account in the tutorial, so it appears that textureadesign.org ripped it off.
http://tinyurl.com/3zlknv
( )Web Design June 10th
I like the color of the background..
( )Sean Hodge June 11th
Hey everybody,
Thanks for bringing this to our attention. Eric hit this one on the head. The tut was published elsewhere briefly and then it was taken down. ViniMan thought it was worth posting here and took it down to submit here. In the time it was up, someone scraped it.
ViniMan did a great job on this tut. He worked with me to change things and improve the tut before posting it here. He’s a pleasure to work with. I also see how the community likes the tut and has learned a lot from it. We’ve decided to keep the tutorial here.
Just a note to others for the future. If you submit a tut that has appeared elsewhere (even if it has been taken down) do let us know. We should be informed of this up front. And again thank you to those that brought this to our attention.
( )Constantin Potorac June 11th
That sounds great Sean.
I also like the tutorial. It is really clean and look very nice.
( )Tim June 11th
I love the design drama. What loser would event WANT to steal someone’s tutorial and then give themselves credit? What’s wrong with people? Great TUT BTW! =)
( )Jeff June 11th
What could be a possible work around for not having smart filters??
( )Tim June 11th
Yes Jeff, you may rasterize a smart layer and apply a standard filter. Or apply a standdard filter to any layer.
( )Hope that helps.
Kuby June 11th
very nice
( )evertt de sousa June 13th
muito bacana, belo tuto
( )Ruth Lopez June 17th
Can u plz explain clearly how does d blend option work? I wasnt able 2 create dat effect
( )imsraaia June 19th
Very Nice..
( )gaurav June 19th
great tutorial!
( )Brian June 22nd
Nice tute, Thanks
( )PaTQo June 23rd
very good tutorual
( )i send my work
PaTQo June 23rd
very good tutorual
( )i send my work
http://farm4.static.flickr.com/3100/2597595995_eaf799d274_o.jpg
Jad Graphics June 28th
Hey, great tutorial. Very easy to follow.
By the way, thanks to PSD TUTS, I am starting my own website called PSD FREE
In this site, I will be offering free PSD files, both originally created by me, and also, files based on the PSD tutorials I learned here from PSD TUTS.
Thanks PSD Tuts and Collis, and all the contributors to this site. By the way, EDEN is the next google.
( )liko July 1st
awesome! fantastic and easy for practice. thanks PSD TUTS for sharing the tutorial.
( )Dhane Diesil July 3rd
Excellent tutorial!!! Great resources as well.
( )Nysuatro July 4th
Thanks for great tutorial. I learned a lot
( )Miika Ahvenjärvi July 15th
Nice tutorial. Actually, I made my Sony Ericsson ad. in complitely different way. I only cropped out 3 flowers and plants from the background, and rest I blended with blending mode and blur to fit to the background. It also gave a nice focus for the phone. As a personal opinion of the piece, not the tutorial, I´d say that the clouds and balloons wont fit in very well. It unbalances the feeling of “size” there. I suggest to use rather butterflies, ladybug´s , or eny smaller, but beautiful animals/bugs etc.
( )Glen Allsopp July 16th
I couldn’t get past step 5 at all, any tips?
( )Mansoor July 24th
Thanks for Posting.
( )Great Tut.
Dainis Graveris September 6th
Just saw this one, but I cann’t say to you how much I love this. Always wanted to know how to do those specified steps with curvers in photoshop and how to put in those images realistically. Thanks!
( )Tori November 12th
Hi, great tutorial, but one question. Is the cell phone image that you used copyright-free?
( )ViniMan March 7th
Yes, completely royalty free.
( )Mohamed November 20th
whats amazing tutorial.
( )Thank u very much
Eric Shafer December 19th
Tracked back to from here: http://www.presidiacreative.com/mobile-phone-ads-tutorials-and-inspiration/
( )joshua March 25th
nice work have never discovered that
( )Raymond June 27th
brilliant idea.thanks for sharing
( )