Create a Chewing Gum Packaging Design in Photoshop – Tuts+ Premium Tutorial
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Create a Chewing Gum Packaging Design in Photoshop – Tuts+ Premium Tutorial

on Feb 6th 2012 with 11 comments
Tutorial Details
  • Program: Photoshop/Illustrator CS5
  • Difficulty: Advanced
  • Estimated Completion Time: 3 Hours
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Final Product What You'll Be Creating

In this Tuts+ Premium tutorial, author Tim Kyde will explain how to create chewing gum packaging in Photoshop and Illustrator. We will begin by showing you how to create print-ready artwork and then how to render that artwork as a mockup that can be presented to clients. If you are looking to take your packaging and print design skills to the next level then Log in or Join Now to get started!

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Rollover to read this author's bio or click through to see a full list of posts by this author.

I am from Cincinnati, OH USA and have been a professional Graphic Designer since 2005. With a BFA in Graphic Design, I have worked at one of the world's largest branding firms, in-house at a bicycle company, and now am the design manager for a glove manufacturer. I consider myself a jack-of-all-trades with experience in branding, packaging, product design, photography, motion graphics, and 3D.  

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  • Milky Way

    Ouch.. Back in 90′s ^^
    Bad graphic quality for a premium Tut.
    Far away from Wrigley’s 5 of Peter Jaworowski :
    http://behance.vo.llnwd.net/profiles/50030/projects/200568/500301237890652.jpg

    • http://shahrez.carbonmade.com Shahrez Rafiq

      GOD, the one u gave the link to, looks amazing.

    • Tim Kyde
      Author

      I agree, the 5 gum design is pretty amazing. It is clean, simple… and the use of black really makes this design pop on shelf. When I was at Interbrand, our office developed the packaging for Wrigley’s products… and I had the chance to make some of the concept’s backgrounds for 5. But, to be honest, it is a REALLY simple design, and showing how to re-create a background like that wouldn’t make for a good tutorial.

      With this execution, I wanted to show a wide range of techniques for creating the background elements. After all, this is more of a PSD tutorial more than a design concept evaluation or crit. I hope you had the chance to take a look at the tutorial, and hopefully you might have learned a little trick or two (and enjoyed the extras!). Thanks for the feedback, as I will consider it for future tutorials.

      TK

  • Frank Mawn

    Premium? lol, I mean, seriously..?

  • http://www.margaretnicholdesign.com margaretnicholdesign

    Except in the real world of packaging you’re expected to start from a render FIRST to sell the concept to a client, THEN work through to the actual print ready production art.

    • Tim Kyde
      Author

      You are correct, which is exactly what this is. Typically, in the real world, you at least have a die, or measure the package to make one, and work through the concept. Once you settle on the final design, then you go through the process of the implementation/production work. The goal is to not have to “recreate” the whole design during the production of the file. Simple things like trying to work at 300dpi, working with CMYK (or in this case, most likely spot colors) will make that process easier. Hope you enjoy the tutorial!

  • Wildfia

    Tutorials aren’t all about creating mind-blowing backgrounds and fancy effects. Some people just don’t understand this.

    I thought the tutorial was really well written and helpful. Some very useful tips and techniques. The bonus material was really great too.

    Thank you Tim :)

  • Milky Way

    The work of PJ was a bad example. It is not appropriate, I agree with Wildia, Margaret and Tim Kyde.
    But I still think the tutorial is not the graphic level of a Premium Tut.

  • http://www.mateuszsalacki.pl/ Salacki

    Good tutorial but why Premium?

  • Ana S.

    I agree with Wildfia that tutorials aren’t all about creating mind-blowing backgrounds and fancy effects. However, the fancy effects is what mainly attracts learners to subscribe to Premium. It’s like food, it may be delicious, but if it does not look good enough ppl won’t even touch it. It’s why the fancy restaurants decorate their plates, in order to attract clients.Same with tutorials. Most ppl get interest in learning a tutorial based on what they look, before thinking about what new techniques it has to offer.

    • http://slayyou2.deviantart.com/ emmanuel Umukoro

      hahah sucks for them they are going to miss out on allot :D